THE BRIEF:

Creative direct and concept the MCAPS Smart event with a clear focus on aligning with Microsoft's vision and intentions. Our primary goal was to engage employees in their company's mission, strategy, and vision for F24, leaving them with a sense of clarity and pride in being a Microsoft ANZ employee.

OUR APPROACH:

Working in close collaboration with Fourth Wall, we structured the event design and flow to incorporate entertainment that aligned with our client's vision. We sourced and managed theatre entertainment, featuring notable names such as Julia Zemiro, Dylan Alcott, and Ben Crowe.

Every aspect of the event, from the stage design to the multimedia, was intentionally crafted to create a seamless and engaging experience for attendees. We also wanted to ensure that there was a cohesive correlation between the formalities of the conference and the party for employees in the evening.

To elevate the guest experience, we carried over the event brand colours into the party's event design, layering it with roving LED entertainment, LED play zones, and huge lit up and glowing inflatables. These elements created an atmosphere that effectively spoke to the key concepts we were briefed on - shine, glow, and neon - all of which were clearly represented in the theming, entertainment, and overall event design.

FBC scope:

• Concept & Creative Direction

• Event Design, Decor, Theming & Props

• Custom Entertainment & Costuming