THE BRIEF:

TikTok sought an invigorating, connecting, and inspiring experience for the 2023 Creator Camp with a focus on wellness, creativity bringing the community together.

OUR APPROACH:

Creative Direction: FB Creative's method hinges on deep client engagement. We meticulously crafted an event design, that oozed the TikTok brand, evoked immersive engagement, creator networking and opportunities for content creation at every touch point.

Festival-Inspired Staging & Theming: Ovolo Wooloomoolo transformed into a TikTok festival. Interactive staging and seamless screen integration immersed guests in TikTok's dynamic world.

TikTok Live Lounge: A hub for continuous content screening and creator collaboration, showcasing the power of live content on TikTok.

Engaging Networking Activities: From TikTok Speed Dating to Photo Case Crafting, these activities fostered connections and delivered memorable experiences.

Ubiquitous Content Capture: Purpose-built media walls and live streaming lounges provided creators with abundant opportunities to capture captivating branded content throughout the event.

FBC scope:

• Concept & Creative Direction

• Event Design, Decor, Theming

• Production & End to End Event Management

• Travel & Accommodation

• Content Creation & Creative Production